Allan is the founder and Managing Director of Stone Drums Group which is a full service digital agency of China digital marketing. He has extensive digital marketing experience working with multi-national corporations and SMEs in Australia. The clients he served come from a variety of industries including Health, Cosmetics, Food, Finance and Banking, Telco, Utilities, Insurance, Retail, Logistics, and government agencies. He also serves as executive board member of Australia Chinese International Arts Festival, Secretary General of Victorian Hunan Association, and Marketing Director of Australian Han Chinese Cultural Association.

Stone Drums Group has helped many brands in Australia and New Zealand to run successful live streaming campaigns across a variety of platforms including Taobao Global, Qianniu, Tmall, JD.com, Huajiao, Weibo and WeChat. Allan will share his own experience and understanding about how to run a successful live streaming campaign and integrate that seamlessly into a wider digital marketing strategy for China.