Andrew is a strong believer in being ‘always on’ for his clients and 100% authentic and sincere at all times. He’s a natural connector who has built a sizable network in China that brings immense value to TSI’s clients, and he’s passionate about what he does, investing considerable effort to solve his clients’ challenges, no matter how big they may be.
Andrew, a native Australian, has over 15 years of experience developing market entry, brand and product strategies for clients across Asia-Pacific and North America. Before launching TSI in 2015, he spent nearly 10 years working in Shanghai, with previous roles as Executive Director at Ipsos and Managing Director of MMR; and five years in New York as a VP of Consumer Research at the Nielsen Company.
At TSI, Andrew works closely with global giants such as Campbell’s, PepsiCo, Tyson, Mars Wrigley, Vita Coco, Treasury Wines, McCain across a range of brand strategy engagements for the Asia market. Though, some of his most memorable projects are for his Australian clients including one of Australia’s largest lobster companies, Brolos, where he helped create a new consumer-branded lobster for the China market. He’s also worked extensively with Australia’s most iconic chocolate biscuit, Tim Tam, to develop a new brand for China including brand naming, campaign big idea and packaging development—and SPC where he helped create the first fully imported fruit snack pack brand for the China market.