Ecostore is the leading sustainable brand in New Zealand, and number 1 eco natural brand in New Zealand supermarkets by sales. Malcolm and Melanie Rands founded ecostore in an eco-village in Northland, New Zealand in 1993. The company’s baby, kids, personal care, skin and home cleaning products are designed to be safer for people, their families and the environment. ecostore chooses plant and mineral-based ingredients with no nasty chemicals to make products that people can use to create a healthier home. By far, ecostore has launched in over 10 markets and ecostore full range of products are available through over 3,000 retail stores globally.
Derek Yu completed a Master (Hons) degree of International Business in University of Auckland and European MBA Summer Institute Programme of WHU-Otto Beisheim School of Management. Derek Yu has joined ecostore since 2013. In the role of China Market Manager, Derek leads a team who is developing a business strategy in mainland China across sales operations, brand communication and supply chain. As a milestone of ecostore journey in China, ecostore entered China by launching the official e-flagship store in Tmall global in 2015. Now it becomes one of top-performing brand stores in Tmall global and successfully delivers the NZ most authentic brand story to Chinese consumers.