Ekin Zhang is a New Zealand Country Manager of the Taobao Global (ANZ) Merchandiser Alliance. He is holding a Master degree majoring in supply chain management. He has extensive experience in supply chain as he was the leader of the supply chain department for Alpha Laboratories Ltd in New Zealand. Alpha Labs is one of the top dietary supplement manufacturer in the world.

Now Ekin is the founder and Managing Director of the Nuxten Group. Nuxten Group is a leading cross border e-commerce company in New Zealand, which they have a variety of platforms including Alibaba, 1688.com, Taobao Global. Under the Nuxten, they have a very professional team in New Zealand and China, specialised in Taobao Global live streaming video. Their KOLs are young and dedicated to provide a very professional service for many brands in New Zealand and Australia.