Pei Jia has been working with several global consumer brands to build their success in China for more than 12 years. His key brand works include launching Unilever’s world Number 1 deodorant brand Rexona in China, driving world Number 1 skincare brand Nivea’s success in male grooming category, and recent work with Sanofi Consumer Health to build their bone health brand Ostelin into the Number 1 kids bone health brand in export space.
Pei Jia is a strong believer in data and insight generated not only through research but also through connection with real consumer groups. He works closely with key opinion leader groups both in China and in Australia with a holistic understanding of the dynamics of each group and the insights and behaviors they represent and he is dedicated in connecting Australian brands with those communities to build a top level engagement and consumer relationship.
With a cross culture communication background, Pei Jia is an expert in bridging Australian business with Chinese partners. He believes cultural difference may have an impact on the way people communicate, but not the objective, which is to help our society for a better future. Thus, he has been passionately working with clients to deliver the great vision to their target consumer groups.