The Swisse vision is to make millions of people healthier and happier. Swisse has become an Australian success story with the brand becoming a household name in China. What is behind their success and how does this vitamin brand use the Alibaba ecosystem to access China’s large and growing market?
Read More...For many global brands, entering the China market is a very conscious and strategic choice. For others, China chooses the brand. Australian retailer Chemist Warehouse has grown on Tmall Global to become the largest cross-border retailer on the platform. At last year’s Double 11 Shopping Festival, Chemist Warehouse turned over more than RMB100 million. But what is behind their success?
Read More...The Sydney Fish Markets attracts more than 330,000 Chinese visitors each year. Watch how retailers within the market use Alipay to attract visitors and offer their payment method of choice.
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