Alvin Liu, joined Alibaba Group in early 2015, acting as General Manager of Tmall Import & Export in Alibaba Group. He is dedicated to help global merchants enter the Chinese market. Alvin Liu has nearly 20 years of experience in retail management with a global vision before joining the Alibaba Group. He served as Vice President in Goodbaby Group from 2013 to 2015. He was appointed as Vice President of Media Markt (a unit of Metro) and was in charge of purchasing from 2012 to 2013. Since 2007 he worked at Suning Appliance and was in charge of mobile phones, white & black appliance and key customer departments for five years. He acted as senior executive in Haier from 1998 to 2007. He holds Bachelor Degree in Foreign Trade from Nanjing University of Science and Technology and EMBA Degree from University of International Business and Economics.